Şule works as a senior executive at a company. Şule, who lives a quiet life, meets Uygar, a copywriter known for his unconventional behavior, at a meeting. Uygar and Şule, who are very attracted to each other, quickly become lovers. This relationship proves to be quite difficult for the couple, who have completely opposite personalities. While Şule is dedicated to her work and highly organized, Uygar is undisciplined and irresponsible. Despite all the challenges in their relationship, Şule and Uygar fight to stay together, drawing strength from their love for one another.

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