W.W. Bright is a robber with a heart of gold who travels the South knocking off banks and gas stations owned by a corrupt businessman. When he hijacks a car, he meets an aspiring country band, the Dixie Dancekings, led by Dixie. The two sides eventually take a liking to one another, especially after the Dancekings realize the size of Bright's thefts. Trailed by religious zealot cop Deacon Gore, Bright helps the band make it big while on the run.

"Back in 1957, sweet-talking W.W. lived in a '55 Olds, loved bubble gum, Errol Flynn, country music, fried chicken, robbing filling stations, and a girl named Dixie. Not necessarily in that order."