Henri Serin (Jean-Pierre Marielle), an umbrella salesman, leads a quiet life between his work, his family and his passion for painting. During his many business trips, Henri indulges in a few amorous escapades, which provide a welcome change from the tiresome daily routine his bigoted wife locks him into. One fine day, Henri decides to drop everything and live on love and fresh water. He ends up in Pont-Aven, where he meets Émile, a local painter imitating Gauguin, with whom he shares his drinking and other feminine attractions.

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