1968, London. Luca is living his 'swinging' years away from duties, while his father wants him to take the reins of the family business. He plots to have him kidnapped and placed in a sanitarium, where the young man undergoes electroshock therapy until 'normalised'. Luca is then made to marry a woman who is actually a psychiatrist hired to turn him into a perfect businessman.

"They tried to turn him into a sexual square!"