Bing Crosby, Andy Griffith, John Wayne and Mark Hamill are just some of Hollywood's famous faces who add their star appeal to these commercials. Another approach used by broadcast advertisers demonstrated here is to link a product to personal traits the consumer desires. This is comically applied to a Cat Chow spot: thanks to this cat food brand, the weakest kitty on the beach gains the strength to stand up to his bullying competition. Meanwhile, laughs abound in a car showroom where the long-suffering Coyote still can't catch the Roadrunner. Out on the open road, a new brand of cherry cola is created in a collision between fruit and beverage trucks.

"Nostalgia television: the early years."